Your business portraits are a very important part of your business. It is who potential clients see first on your website or marketing materials. Having professional portraits of yourself is a must. You can not rely on a friend taking a picture with a cell phones or iPad to get the job done. John Cocozza Photography has worked with many different types of business owners such as lawyers, real estate agents, personal chefs, insurance agents, personal trainers, retail store owners, surfboard shapers, artists, and salon owners. Another reason you need professional headshots and business portraits is for printed marketing materials such as getting an feature in the newspaper, making business flyers or cards, or placement in advertising.